Change at The Sound Report

Written by Howard Sturman

Thursday, 29 July 2010 17:13

The New Rochelle Sound Report is shifting to a bi-weekly publishing schedule beginning with our next printed edition that will be distributed on Friday, Aug. 13.

We are not abandoning our New Rochelle readers; we will still provide community news but in a slightly revised way. So why are we doing this? Increases in printing and distribution expenses have made the cost of publishing weekly newspapers an expensive proposition.

Beyond the hard costs of producing a physical newspaper, though, there’s the opportunity cost of a weekly publication. Bluntly, like most media companies, we’ve held fast to print. We’ve remained focused on printing a newspaper every Friday, even as the habits and preferences of media consumers have changed. Now, our model needs to adapt to this new demand and weakened local economy. Our other newspapers continue to remain strong and will be published weekly.

It’s critical to understand that bi-weekly publication of the physical Sound Report does not mean that we’re eliminating content. All of the features you expect will be available weekly online, and our print editions will continue to present the news in a way that our loyal readers have expected each week - except it will be every other week.

What we’re not going to do is change our identity. The New Rochelle Sound Report remains your best source for thoughtful, incisive and insightful reporting commentary on business and local politics. We’ve always excelled at providing perspective on our community and what’s happening in it, and a new publishing schedule won’t change that.

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